When it comes to running a business, one of the key aspects is to always strive for improvement. By always seeking ways to better your services, you not only benefit your business but also give better value to your clients.

Avoid Unsolicited Opinions

While you may have valuable insights and ideas for improvements, it’s essential to refrain from sharing unsolicited opinions about other businesses. Instead, focus on asking if they are interested in hearing your suggestions, and respecting their boundaries and decisions.

Learn from Mistakes

Mistakes are inevitable, but what matters most is how you learn from them. Use every question or situation as a learning opportunity to refine your processes and communication with clients. Implement changes based on feedback to prevent similar issues in the future.

Clearly Define Expectations

Communication plays a vital role in ensuring a smooth client experience. Keep your clients informed about the process, timelines, and what to expect at each stage of your service. By setting clear expectations, you get rid of confusion and improve trust in your services.

Provide Exceptional Customer Service

Delivering exceptional customer service can set you apart in the industry. Think about what made your outstanding service experiences memorable and aim to replicate those elements in your own interactions with clients. Focus on creating a positive and personalized experience for each client.

Reflect on Past Experiences

Take a moment to reflect on positive and negative customer service encounters you’ve had. Identify what made the positive experiences stand out and learn from the mistakes in the negative ones. Apply these insights to refine your approach and better cater to your clients’ needs.

Here are 6 things you can do right now to improve your client experience:

1. Ask your clients what could have made things better. What would have made it feel better and what could have given them a better result?
2. Be honest with yourself – are you promising too much? Too soon? Too cheap? It’s better to give a long deadline, rather than the other way around.
3. Make sure your price is high enough for the value you give. If it’s not, then you’re likely to get annoyed if your clients don’t appreciate what you do or when you end up having to work more than you expected. 
4. Keep your clients up to date with what’s going on and what’s next. Engagement session, booking meeting or product delivery. If you let them know, they don’t have to wonder or ask you. 
5. Think about a time you got exceptional customer service. What made it stand out? What can you do to make your clients feel the same way?
6. Think about a time you got terrible customer service. Are you sure there is not anything you’re doing that could make your clients feel like this?

By incorporating these six strategies into your business practices, you can significantly enhance your client experience and build stronger relationships with your clientele. Embrace a mindset of continuous improvement, open communication, and a customer-centric approach to give exceptional value and service to those you work with.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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123. 6 ways to improve your client experience

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