Your Path to Thriving
Create a Profitable, Balanced Photography Business
You’ve been doing this for a while now, but you wish you
… could work less and still make enough money to create the kind of life you want.
… felt confident in your business decisions and know that they are the right ones for YOU.
This program can take you to the next level.
Let’s figure out who you are, what you truly want, who you want to work with, and how to get there. All while building your confidence and mindset along the way.
This program is different from most because instead of only focusing on profit or getting more clients, it’s all about creating a sustainable business that works for you. One where you have just the right amount of clients at the right price point—so you’re not overwhelmed, but never underbooked either.
Flexible Progression
Work through our 7-step system at your own pace. It’s specifically designed for photographers who are busy, but ready to scale and find balance. Whether you’re looking to fine-tune your workflow, optimize your pricing, or refine your client base, each stage meets you where you are.
Tailored Learning Paths
Receive a personalized action plan, customized to help you double your revenue while reclaiming your time. We focus on the most impactful steps for your business growth, so you know exactly what to prioritize.
Advanced Learning Resources
Unlock high-level strategies that will elevate your branding, pricing, and marketing. This program is designed for photographers who are ready to work smarter, not harder—so you can grow your income while working fewer hours.
Clarity and Simplicity
Our streamlined dashboard keeps your progress organized and clear, so you always know where to focus next. No more overwhelm—just simple, actionable steps to help you build the business you’ve always wanted.
Now’s your chance to learn exactly what you need to do to create a business that supports both your creativity and your life.
Taran has had a price increase of 122%. She also increased the number of clients she has by almost 150%.
Taran
“The sustainable photography program gives you exactly what it promises, but it (Ingvild) doesn’t stop there. This course doesn’t just teach you about making your business more sustainable. It teaches you about who you are as a person, and how you can use yourself in your business to do even better! I had to do the work to get there, but Ingvild is a brilliant photographer and an excellent teacher, mentor, and supporter and she will do her very best to cheer you on and get you through it all. I’m so thankful that I found Ingvild when I needed something to push me in the right direction!”
“THIS COURSE HAS TAUGHT ME SO MUCH MORE THAN I EVER IMAGINED”
Linn has doubled her turnover in one year.
Linn Valentinsen
“Ingvild has been with me from the beginning. It was her podcast that gave me the courage to quit my job and become a full-time photographer.
Now I am a dedicated member of the mentorship program, and I will continue to be for a long time to come. It’s an amazing network, both social and supportive. I love it and am completely addicted!
I have doubled my turnover in one year, and I am incredibly excited about the road ahead!”
” It’s an amazing network, both social and supportive. I love it and am completely addicted!”
Taran has had a price increase of 122%. She also increased the number of clients she has by almost 150%.
Taran Gjøstdal
“The sustainable photography program gives you exactly what it promises, but it (Ingvild) doesn’t stop there. This course doesn’t just teach you about making your business more sustainable. It teaches you about who you are as a person, and how you can use yourself in your business to do even better! I had to do the work to get there, but Ingvild is a brilliant photographer and an excellent teacher, mentor, and supporter and she will do her very best to cheer you on and get you through it all. I’m so thankful that I found Ingvild when I needed something to push me in the right direction!”
“THIS COURSE HAS TAUGHT ME SO MUCH MORE THAN I EVER IMAGINED”
Anna
“One year ago I was unsure if I would ever work as a full-time photographer. Ingvild’s coaching program helped me sort things out at my own pace.
Couldn’t been more grateful for her advice and the lessons she offers in the Sustainable Photography Program.”
“Couldn’t been more grateful for her advice and the lessons “
Your Journey Through
the 7 Steps
The 7-step system is designed to guide you through the essential stages of building a sustainable photography business that truly works for you—at your pace, and in a way that feels aligned with your vision.
step 1
STAND OUT FROM THE CROWD.
It all starts with you. Uncover your strengths and get clear on your “why” so you can stand out for what makes you unique. Instead of competing on price, you’ll attract clients who book you for who you are.
step 2
SPEND LESS TIME WORKING BEHIND THE SCENES.
Let’s simplify your workflow and boost your productivity. You’ll learn how to convert more inquiries into bookings while freeing up time for the things that really matter.
step 3
MOVE FORWARD.
What do you want your business—and life—to look like? In this step, you’ll create a clear vision and actionable plan that helps you reach your goals with confidence.
step 4
Have more fun.
When you know exactly who you want to work with, you can focus on attracting just them. This module is all about being the photographer for your ideal clients—bringing more joy and ease to your business.
step 5
make more money.
Let’s talk numbers. Money gives you freedom and options, so we’ll dive into pricing strategies that ensure your business is profitable. You’ll get access to my pricing kit, designed to help you set rates that reflect your worth without the overwhelm.
step 6
Be professional.
Consistency is key to looking professional and attracting your dream clients. From your language to your brand colors, you’ll learn how to keep everything cohesive and on-brand so you stand out with ease.
step 7
Get found.
Ready to start attracting clients? We’ll dive into marketing strategies, from social media to SEO, so your dream clients can find you online—without you having to chase them.
unlock
Advanced Learning as You Progress
Beyond the 7-step core content, you’ll gain access to an exclusive training vault filled with advanced strategies, masterclasses, and in-depth modules. These bonus resources are designed to help you refine your skills, tackle specific business challenges, and continue scaling at your own pace.
Deeper Learning at Your Fingertips
Dive into topics that matter most to your growth with curated bonus materials. These advanced resources are available whenever you need them, so you can maximize the program’s value without feeling overwhelmed.
joining this program
means
You’ll be ready for the next step
1
Finally having clear goals and a plan for moving forward.
Financial control
2
Your numbers broken down so you can feel confident about raising prices.
Clarity
3
you have clarity on who you want to work with.
Branding and marketing
4
you have a brand and a marketing plan to attract the right clients!
Boundaries and priorities
5
you finally have boundaries and prioritize the things that matter most in your life.
No matter how much you love photography, it’s important to look at the whole picture.
hi friend
I’m Ingvild.
A mentor for talented wedding and portrait photographers who want to have a profitable business. A business where you make good money and attract clients you love working with. All while maintaining a healthy work-life balance.
I thrive on learning and growing my business, and I’ve gathered all my knowledge to give to you. Why? Because I’ve been there.
I’ve made all the mistakes and taken all the detours – so now you don’t have to. I’ve charged way too little and taken on every wedding in sight without a second thought. This led to both burnout and working with couples I didn’t truly resonate with.
I finally figured it all out, and turned everything into a system that you can follow to get results faster, without the years of trial and error.
After over a decade as a photographer, I know how to help you get to where you want to be. And if you’re not quite sure where that is yet—I’ll even help you figure that out.
Get More Than Just Education
Experience Transformational Coaching
This program goes beyond traditional education. You’ll receive personalized coaching that’s designed to help you break through roadblocks, save time, and make more money—while building a business that truly supports your life.
You won’t just learn strategies; you’ll gain the confidence and clarity to grow your photography business in a way that’s sustainable and aligned with your goals.
Individualized support, including goal-setting sessions, helps you get clear on your vision and provides step-by-step guidance to bring it to life.
Whether it’s refining your pricing, reclaiming your time, or scaling your business, I’m here to guide you so your business thrives on your terms.
how
it works
apply
to check you’re a good fit
To make sure this program is right for you, and that you’ll truly benefit from joining, you’ll start with a simple application and an assessment call. This helps us understand your goals and challenges, so we can ensure it’s the perfect match to help you succeed.
show up
and set your goals
Go through the content at your own pace, but stay engaged with the live coaching calls and chat. This isn’t just about education—it’s about having the support to implement what you learn. You’ll receive personalized guidance to set and achieve your goals, along with interactive guidebooks that make sure nothing important slips through the cracks. Everything is designed to improve your business from the inside out.
feel the difference
when you start seeing results
The most powerful takeaway from this program isn’t just the knowledge—it’s the transformation. You’ll feel the difference in your increased confidence, clarity, and empowerment. You won’t just know you can do it—you’ll be doing it. And as you grow, we’ll continue setting new goals together, helping you reach the next stage in your business with ongoing coaching and support.
Anna
“One year ago I was unsure if I would ever work as a full-time photographer. Ingvild’s coaching program helped me sort things out at my own pace.
Couldn’t been more grateful for her advice and the lessons she offers in the Sustainable Photography Program.”
Åshild
“Joining your mentoring program has made me see what to focus on instead of taking any detours.
I’m so glad I didn’t wait, I’m miles past where I would have been without it.
Run and sign up I would say❤
Already after just a short time in the program, I have received much more than I could have hoped for.”
Tanya
“I believe if you feel lost in your photography business, want to find your way and support, this program can help you in many ways!
I finally increased my pricing. I understood how to show my values and my work online to attract my dream clients. To see who my real dream clients are. Now people are starting to find me and are ready to pay for my work. And I feel good about it. It takes time and courage but the reward is your sustainable life and business:)”
Inger
“I have been part of this I-year mentoring program since last November, and I can say with my hand on heart that it is one of the smartest choices I have made when it comes to running my own business. Ingvild Kolnes is full of invaluable knowledge that she shares without hesitation, and instead of spending years figuring things out myself, I learn directly from someone who has paved the way for me and the rest of us who participate.
Highly recommended!”
Elodie
“This is one of the best decisions I’ve made for my business.
You will clearly avoid years of losing money, not serving the right people, or maybe feeling alone in your journey.
You should definitely join the Sustainable Photography program.”
Henriette
“Ingvild is so damn good at understanding what works in your business. She asks the right questions and offers tips if you need them! She shares everything she can, and that’s a LOT!! Among other things, she has helped me to find out who my dream client is, how to become more visible and to charge the right amount! All photographers should have an Ingvild in their life.“
Christy
“This investment into my business was an amazing decision. I love learning alongside the other ladies here and Ingvild has been a great encouragement to keep pushing through the course – even in the midst of my large move.
Take this as your sign to invest in yourself and take your business to another level.”
Iselin
“I can’t imagine not being a part of this.
I would have been completely lost.”
Mel
“I am so glad I took the chance and signed up. Ingvild helped me to “renovate” my business from the ground up, step by step. I can finally appreciate how liberating it is to have a well defined workflow, I’m more comfortable around pricing and it feels amazing to attract aligned work. I’ve received so much clarity from the lessons and Ingvild was there every step of the way: it felt so one-on-one! And no, she is NOT going to let you play small!
Having Ingvild in your corner is invaluable. Whether you are just starting out, beginning again or needing change, the Sustainable Photography Program just what you will need to run a business that feels good to you. I can’t believe I’m falling in love with running a business!!! It’s wild.”
in twelve months
where will you be?
Imagine this: a few months from now, you’re still in the same place—overworked, underpaid, and dangerously close to burnout. You’re exhausted, stressed, and questioning how much longer you can keep this up.
Lean into that feeling.
Because if you don’t take action, that’s exactly where you’ll stay. Exhausted. Broke. Stuck in a cycle of frustration. You deserve better than that. You deserve to thrive. To feel empowered, inspired, and confident—while making more money and working less.
This is your chance to break free from that cycle. Join this program, and let’s get you on the path to a business that truly supports your life, creativity, and financial goals.
The time is now. Start transforming your business—and your life—today.
plus
the
bonus course
Fill your calendar
– a powerful game plan to book dream shoots through your website.
This course can take you from begging for more shoots and working with the wrong people to having to turn people away.
THE COURSE WILL TEACH YOU HOW TO:
– get your website to show up on google
– create information and inspiration that your dream client will rave over
– build a website that will get people rushing to contact you
– have clients booking you, instead of ghosting you
…all in a simple and practical way, without wasting time on things you don’t need to know!
Normally $594 – now included as a limited-time bonus.
bonus expires in
this is what you can expect
sign up to get the continued support you need to build your business
12 x $575 or 1 x $6500
Feel the Transformation
You won’t just gain new skills—you’ll experience a total transformation. With the confidence to set boundaries, charge what you’re worth, and attract your dream clients, you’ll be working less, earning more, and feeling more creative and energized than ever before.
This is your chance to build a sustainable business that supports you.
Start now—and see where your business can be in twelve months.
1 year group program designed to help you reach your goals
Apply to get in
frequently asked questions
Gøril is making the same amount as she used to, while working A LOT less.
Gøril
“The program is amazing!!!! I’ve been working as a photographer for 10 years… but finally Ingvild has pushed me to be the photographer I WANT TO BE!!!! Go for it!!!!”
“Go for it!!!!”
Inese has booked her top elopement and wedding packages since joining
Inese
“SPP has helped elevate my brand and given me a voice. This is a facelift every entrepreneur needs. No more playing games, this is for the ones that want their love for photography to become a long-lasting business.”
“The Sustainable Photography program was like therapy for my business”
Kristina has doubled her revenue after she joined!
Kristina
“After I started with Ingvild as my mentor, my revenue has doubled, my efficiency and capacity for more assignments have increased, and I now see results from having a website that works for me.”
