120. Embracing Visibility: A Photographer’s Guide to Being Seen and Heard with Ursula Kelly
Visibility is more than a buzzword in the photography industry; it’s a vital element of success. To thrive as a photographer, it’s not enough to have talent and skill alone. You must also be visible, approachable, and authentic. People crave connection, and seeing the person behind the camera can significantly impact your business’s sustainability.
Ursula Kelly is a business and visibility coach, photographer and entrepreneur helping talented, principled and determined women in business like you to be bold, be brave and BE YOU NOW…
From Photographer to Visibility Coach: Ursula’s Journey
Ursula’s path from being a passionate photographer to becoming a visibility coach is a tale of evolution and adaptation. Initially driven by her love for capturing moments and stories, she later realized the importance of being visible herself. Her transformation underscores the transition from being comfortably behind the lens to stepping confidently in front of it, highlighting the inevitable intersection of personal growth and professional development.
Overcoming the ‘Camera-Shy’ Dilemma
Many photographers, including Ursula, face a common fear: the reluctance to be in the spotlight. Addressing this issue is crucial for personal and professional growth. Ursula’s story of overcoming this dilemma serves as a beacon of hope, proving that with courage and consistency, it’s possible to shatter these barriers and embrace visibility wholeheartedly.
Visibility in Times of Change
The recent global pandemic has shifted the dynamics of work, especially for creative industries. Ursula’s pivot towards visibility coaching during this period underscores the importance of adaptability. Being seen, especially in a digital context, has never been more critical. This shift highlights the essence of visibility in ensuring business continuity and relevance in an increasingly online world.
Breaking Down Excuses and Embracing Evolution
One significant takeaway from Ursula’s insights is the notion of excuse versus evolution. Many hide behind excuses for not embracing visibility, from not being ready to fearing judgment. However, starting small and being generous with self-love and encouragement can catalyze change, urging us to lean into discomfort and embrace our evolutionary journey.
The Essence of Sustainability in Business and Life
Linking visibility to sustainability, Ursula presents a compelling model comprising confidence, profit, and joy. These elements collectively forge a sustainable business and a fulfilling career. Being visible not only contributes to business success but also fosters personal fulfillment and joy, reinforcing the notion that true sustainability encompasses more than just financial viability.
In conclusion, Ursula’s insights remind us of the transformative power of visibility, not just in photography but across all aspects of life and business. Embracing visibility, with all its discomforts and challenges, paves the way for genuine connections, growth, and ultimately, a sustainable and rewarding career. Let’s step out from behind the camera and into the light, where our stories, voices, and talents can truly shine.
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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
