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154. Why Your Website is the cornerstone of Your Marketing Strategy as a photographer
Your website isn’t just an online portfolio—it’s the foundation of your photography business and marketing strategy. Let’s uncover why it’s the most powerful tool you own.
Why Your Website Matters
Your website isn’t just a place to show off your work—it’s the foundation of your marketing efforts. Unlike social media, where algorithms decide who sees your content, your website is entirely under your control. It’s your chance to show potential clients exactly who you are, share your story, and connect with them in a way no other platform can.
What Makes a Website Professional
To your clients, your website is a first impression. It’s not just about beautiful photos; it’s about creating a professional, easy-to-navigate space that reflects your high standards. A strong website builds trust—it shows you’re serious about your craft and worth investing in.
Don’t Fall Into These Common Traps
A lot of photographers start by using their website as a gallery. While showing off your work is important, it’s not enough. Think of your website as a tool to guide potential clients to book you. Make it easy for them with clear calls-to-action, a simple contact form, and maybe even a page for capturing email leads.
How Your Website Boosts Visibility
Your website isn’t just for potential clients who already know you—it’s a way to be discovered. When paired with a Google Business Profile and basic SEO, it becomes a magnet for attracting the right clients. Add social media into the mix, and you’ve got a strategy for long-term visibility.
Should You DIY or Go Professional?
A DIY website might save money upfront, but it can cost you clients if it looks amateurish. A professionally designed website shows that you value quality—just like the photos you create. It’s not just about how it looks; it’s about creating a site that works seamlessly as a lead-generating tool.
Is Your Website Doing Its Job?
Here are a few questions to help you assess:
- Does your website reflect the professionalism you want to be known for?
- Can potential clients quickly figure out what you offer and how to book you?
- Does your website feel as strong and intentional as your social media presence?
- Is it easy for clients to contact you, with no glitches?
If you’re unsure or know your website could use an upgrade, don’t hesitate to ask for help.
Take Control of Your Creative Journey
Your website isn’t just a showcase of your work—it’s the key to building a business that gives you freedom and control. When you treat it as a tool for growth, it can make all the difference.
Ready to take the next step? Let’s make your website work as hard as you do.
Want more?
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
hi, I’m ingvild
This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
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