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143. A MENTOR CALL WITH PET PHOTOGRAPHER ELISa Garcia – LETTING PRICES be part of your branding
Elisa is a pet photographer in Paris. Let’s explore how she positions herself in the market, the challenges she faces, and the strategies she uses to succeed. Sustainable Photography is about business tips, inspiration, and building confidence for photographers. Let’s dive into Elisa’s journey.
Elisa began her professional pet photography journey last May, driven by her love for animals and her husky. Her passion for pets has shaped her work and pushed her to improve continuously. Her experiences have taught her the importance of cherishing every moment with pets, inspiring her to capture beautiful memories for pet owners.
The Pet Photography Market in Paris
Pet photography in Paris is becoming more popular as more people own pets. Elisa’s goal is to offer something special to pet owners. Having experienced the loss of a pet, she appreciates how little time we have with them and aims to create lasting memories.
Challenges and Struggles
Elisa faces time management issues balancing her full-time job with her photography business. She emphasizes the importance of prioritizing tasks and delegating when possible. By focusing on what matters most, photographers can efficiently manage their business and personal commitments.
Setting Prices and Defining Your Market
Pricing in pet photography can vary widely. Elisa has done her research, comparing her prices to others in the market and ensuring they reflect the quality and experience she offers. Her packages start at 250 euros for a studio session, going up to 650 euros for a premium experience with various add-ons available.
Creating a Personal Experience
Elisa takes time to build customized sessions for her clients, ensuring each photo shoot reflects the pet owner’s desires. She emphasizes the importance of storytelling and conveying the emotions and character of the pets through her photos. This personalized approach sets her apart in the market.
Marketing Strategies
Elisa has worked hard on her website and SEO to attract clients. She combines online strategies with offline efforts, such as networking with local vets and pet shops. Building a brand that aligns with her target audience is essential to her success.
Increasing Prices and Branding
Elisa plans to increase her prices to match the high-end experience she offers. She understands that a higher price tag can convey quality and confidence, attracting the right clients. She aims to create a boutique experience for pet owners who value professional photography.
Conclusion
Elisa’s journey in pet photography is a testament to her passion and dedication. By prioritizing tasks, focusing on personalized experiences, and continuously improving her branding and marketing strategies, she is carving out her niche in the pet photography market in Paris. As she increases her prices to reflect her new approach, she is ready to attract clients who truly appreciate her work.
Elisa
Want more?
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
hi, I’m ingvild
This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
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