130. Setting Sustainable Goals: A Practical Guide for Photographers with Lin Pernille

In a world filled with hustle culture and endless to-do lists, setting sustainable goals can make a huge difference in how we approach our lives and businesses. In this blog post, we’ll delve into the importance of goal setting, especially for photographers, and provide practical advice on how to set and work towards sustainable goals.

Lin Pernille (pur-NIL) is a luxury wedding photographer, videographer, and educator based in the Hudson Valley region of New York. She specializes in vibrant, natural, and timeless weddings, proposals, and events.

Lin started her business after photographing her first wedding at 18 years old. By the time she turned 30, she had grown her passion into a successful 6-figure business, photographing weddings all over NY, NJ, CT, and beyond.

Lin is known for her upbeat, high-energy personality, meticulous attention to detail, and her ability to capture the mood of every event. Her work has been featured in HuffPost Weddings, Westchester Wedding Planner, Zola, How They Asked, and many more.

She also teaches workshops & courses to photographers & small business owners of all levels, and has spoken at Creative at Heart Conference, E3 (Educate Empower Encourage), This Week in Weddings, She Creates Business, and Focused Podcast. Lin is also the co-leader of the Rising Tide Society’s Hudson Valley chapter and on the WIPA New York committee.

The Value of Goal Setting

Setting goals isn’t just about creating a checklist of tasks; it’s about outlining a roadmap for where you want to go in your life and business. By being intentional about what you want to achieve, you can align your actions with your aspirations and work towards a more fulfilling future.

Identifying Your Priorities

Before diving into setting goals, take a moment to reflect on what matters most to you. Consider what areas of your life need your attention, whether it’s your physical health, family, business, or personal growth. By understanding your priorities, you can tailor your goals to align with your values and vision.

Creating SMART and DOPE Goals

When setting goals, it’s essential to make them SMART (Specific, Measurable, Attainable, Relevant, Time-based) and DOPE (Decisive, Own, Positive, Emotional). Specificity helps you focus, measurability allows you to track progress, and attainability ensures realistic goals. Decisiveness, ownership, positivity, and emotion add a personal touch to your goals, making them more meaningful and motivating.

Starting Small

If you’re new to goal setting, don’t overwhelm yourself with numerous objectives. Begin by picking one or two goals that truly resonate with you. By focusing on a few key priorities, you can channel your energy and efforts into making significant progress, rather than spreading yourself too thin.

Mapping Out Milestones

Breaking down your goals into achievable milestones can help you stay on track and monitor your progress. Create a timeline with quarterly, monthly, and weekly checkpoints to ensure that you’re moving closer to your objectives. By segmenting your goals into smaller tasks, you’ll find it easier to stay focused and motivated along the way.

Overcoming Setbacks

Setbacks are a natural part of any journey towards a goal. Instead of viewing obstacles as failures, see them as opportunities for learning and growth. Evaluate what went wrong, whether it was within or beyond your control, and adjust your approach accordingly. Remember that setbacks are not roadblocks but detours that can lead you to new insights and perspectives.

Continual Evaluation and Adjustment

Goal setting is not a one-time activity but an ongoing process of self-discovery and improvement. Regularly assess your progress, adapt to changing circumstances, and refine your goals as needed. By staying flexible and open to adjustments, you can ensure that your goals remain relevant and achievable throughout the year.


Setting sustainable goals is an empowering practice that can transform your life and business. By aligning your goals with your values, creating a clear roadmap, and staying adaptable in the face of challenges, you can work towards a more fulfilling and successful future as a photographer. Remember, goal setting is not about perfection but progress, so embrace the journey and enjoy the growth it brings.

What Lin Pernille wants you to know

How you reflect upon the past year and formulate your goals for the upcoming year can set you up for success and fulfillment.


Free 2024 Goal Setting Workbook

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Sustainable Photography
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130. Setting Sustainable Goals: A Practical Guide for Photographers with Lin Pernille

hi, i'm ingvild

This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.