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158. The Biggest Website Mistakes Photographers Make (and How to Fix Them)
Even the best photographers can make website mistakes that turn potential clients away (because guess what – you’re not a web designer). Let’s talk about the biggest pitfalls to avoid and how you can fix them quickly.
Your website is often the first impression potential clients have of you, and it’s critical to get it right. Let’s explore some of the most common website mistakes photographers make—and how you can avoid them to create a stronger online presence.
Keep It Simple and Fast
It’s tempting to show off every photo you’ve ever taken, but less is more. Overloading your portfolio not only slows down your site but also overwhelms potential clients. Instead, curate a selection of around 15 standout images that best represent your style and the type of work you want to book.
Make Mobile Friendliness a Priority
In 2024, mobile browsing dominates. If your site doesn’t function smoothly on a phone, you’re missing a huge opportunity. Check how your website looks and works across different devices—ensure buttons are easy to click, text is readable, and everything runs seamlessly.
Guide Clients with a Clear Journey
Your website should make it easy for clients to book you. Include a clear call to action on every page, and make navigation intuitive. A confusing menu or hidden booking options can cost you business.
Aim for a Professional Look
An amateur-looking website can send the wrong message. Invest in a design that reflects your professionalism and style. If web design isn’t your strength, use high-quality templates or hire a professional. Consistency in fonts, colors, and layout reinforces your brand identity.
Stay Updated and Error-Free
Broken links and outdated content can turn potential clients away. Make it a habit to regularly review your site for errors and keep your information up to date. A reliable, polished website builds trust with clients.
Save Time by Outsourcing
If maintaining your website feels like a full-time job, it might be worth outsourcing. Focus your energy on growing your business and let someone else handle the technical details.
Add a Personal Touch
While your website should prioritize your clients, don’t forget to share a little about yourself. Include a professional photo, your name, and what drives your passion for photography. This human connection helps clients feel more comfortable reaching out.
Showcase Testimonials
Testimonials are powerful trust-builders. Feature them prominently throughout your site, paired with a photo and name for authenticity. Avoid burying them under a menu tab—let them shine as part of your main content.
Final Thoughts
Take some time this week to review your website. Check for broken links, improve your load speed, and ensure the booking process is effortless. Even small changes can make a big impact.
Need a second opinion? Send me a DM on Instagram at Ingvild Kolnes—I’d be happy to help you make your website as polished and professional as your photography. Let’s make sure your first impression is unforgettable!
Want more?
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
hi, I’m ingvild
This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
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