As photographers, we often find ourselves waiting for the “perfect” moment to make a change. Whether it’s booking more clients, building a better brand, or carving out space for creativity and family, there always seems to be a reason to put things off. Sound familiar? You’re not alone.

Waiting will cost you

I know the cost of waiting firsthand. It’s easy to think that you need more experience or finances to invest in your business. But here’s the truth: waiting can cost you valuable opportunities. Imagine the progress you could have made in the last year if you had taken action to improve your branding or streamline your client workflow.

The photographers who are thriving today didn’t sit around waiting. They took decisive steps forward, even when things were uncertain. They looked ahead and asked themselves where they wanted to be, not just where they were.

Coaching for Every Stage

Think coaching isn’t for you? Whether you’re just starting out, steady in your business, or already succeeding, coaching can offer immense value. It’s not about fixing problems; it’s about accelerating growth and keeping you accountable. Even if you’re doing well, a coach can help take your success to new heights by refining strategies and exploring untapped potential.

Invest in Yourself and Your Business

Investing in your education—whether through courses, workshops, or coaching—can bring big returns. It’s common to hesitate at investing, but remember, there’s often a greater cost in doing nothing. Look at it like putting money into a compound interest account: small, consistent investments can yield significant long-term results.

Start by setting aside even a small percentage of your revenue for education and mentorship. This kind of commitment can transform your business and help avoid burnout down the road.

Take That First Step

So, what’s holding you back from moving forward? There will never be a perfect time, and waiting for it just delays your progress. Instead, consider one small action you can take today. Maybe it’s learning a new marketing strategy or finally adjusting your prices to reflect your value.

Small but consistent efforts lead to significant changes over time. It might feel like a simple tweak, but as you apply these changes over and over, the benefits accumulate, creating more efficiency and professional growth.

Plan for Progress

Think about your future goals: expanding your client base, enhancing your online presence, or freeing up time for your passions. It can be overwhelming, but you don’t need a full plan to begin. Start with one small change.

Consider joining my upcoming workshop, “Create Your Best Year Yet,” for guidance in crafting a straightforward plan for your business goals in 2025. Together, we’ll explore attainable steps that lead toward where you want to be.

Remember, taking action today propels you forward. Whether you choose my program or another route, investing in yourself is key to moving out of the waiting game and into growth. Don’t let another year tick by where you are in the same place. Choose to move forward.

Final Words

Investments in time, energy, and resources today pave the way for an incredibly rewarding future. Embrace change and take meaningful actions that align with your vision. Your future self, and your business, will thank you.

Thank you for reading, and if you’re ready to make a change, start by envisioning where you want to be. Let’s get to work on making that vision a reality.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the planning workshop ‘Create your best year, yet’

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Sustainable Photography

146. How to Take Action and Grow Your Photography Business

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