[REPLAY] Use your website to book dream clients
There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events.
In all of these examples, you’re relying on someone else and you don’t own your own platform.
This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU!
In this episode you’ll hear about:
- How Google works and what you can do to increase the chance of showing up in search results
- What factors Google evaluates to rank the websites
- How to stand out in a saturated market
- What pages actually show up when someone is searching
This is a replay of episode 15.
Check out the full show notes.
Key takeaways
When your website is working for you, you can skyrocket your business.
Your website’s content and keywords have to be relevant. Your website doesn’t have to be big, doesn’t have to be fancy, but it has to be good.
It has to be quick and easy to use. Your website has to have authority, which links going into your website will help you get, and it’s all about getting to page number one. Because so few people will click on it to see what’s on the next page.
Want more?
Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that’s built to last.
Learn more about the Sustainable Photography Program
hi, i'm ingvild
This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
