128. Unlocking the Power of Facebook Ads for Photographers with Elana Schutte.

In the fast-paced world of digital marketing, understanding how to leverage tools like Facebook ads can make all the difference in promoting your photography business. During a recent conversation with marketing expert Elana Schutte, we uncovered valuable insights and strategies for photographers looking to make their mark through social media advertising. Whether you’re just starting out or seeking to enhance your ad campaigns, Elana’s advice sheds light on creating effective ads that resonate with your audience and drive results.

The Essentials of a Good Facebook Ad

At the heart of any successful Facebook ad lies the combination of compelling imagery, engaging copywriting, and a catchy headline. Elana emphasizes the need for a “scroll-stopping image” – something that captures the viewer’s attention and encourages them to learn more. High-quality, visually appealing photos are a must-have, alongside concise, powerful copy that conveys your message. Finally, ensuring your ad has a clear and appealing headline will pique interest and draw potential clients in.

Crafting Your Message

Creating ads that speak directly to your ideal client begins with understanding their needs, desires, and pain points. According to Elana, starting with a thought-provoking question or statement can effectively engage your audience right off the bat. Remember, your ads should not just attract attention; they should also encourage action. Including a clear call to action (CTA) at the end of your ad, directing viewers on what to do next, can significantly improve your conversion rates.

Knowing Your Audience

One of the keys to ad success is targeting the right audience. Elana advises diving deep into your ideal client’s interests, challenges, and behaviors to create a comprehensive picture of who you’re speaking to. This understanding will guide your targeting strategies on Facebook, allowing you to reach those most likely to respond positively to your offerings.

Testing and Optimization

The digital marketing landscape is ever-changing, and what works today might not work tomorrow. Elana stresses the importance of continuous testing and optimization of your ad campaigns. By experimenting with different ad elements and closely monitoring performance metrics, you can identify what resonates best with your audience and adjust your approach accordingly.

Keeping an Eye on the Budget

While diving into Facebook ads requires some investment, it doesn’t have to break the bank. Elana suggests starting with a modest budget and gradually increasing your spend as you see positive results. This approach allows you to test the waters without significant financial commitment, helping you find the sweet spot for your ad spend.

Taking the Next Step

If the idea of navigating Facebook’s ad platform seems daunting, don’t worry. Elana offers resources, including a free masterclass and a quick launch course, designed to help small business owners, including photographers, get started with Facebook advertising. These tools demystify the ad creation process, providing step-by-step guidance on setting up and running effective campaigns.

Embracing the Long Game

Lastly, it’s essential to approach Facebook advertising with a long-term perspective. Successful marketing is not about quick wins but about building relationships, increasing your visibility, and establishing trust with your audience over time. Whether it’s through consistent, low-budget campaigns or strategic investments in lead generation, the goal is to create a sustainable marketing strategy that supports the growth of your photography business for years to come.


Navigating the world of Facebook ads doesn’t have to be intimidating. With the insights shared by Elana Schutte, photographers can unlock the potential of social media advertising to grow their businesses, reach their ideal clients, and achieve their marketing goals. Remember, the key to success lies in understanding your audience, crafting compelling ads, and being willing to test and refine your strategies over time.

What Elana wants you to know

Just start! If you have a website, get your Pixel installed. The sooner you start with ads the sooner you can build your list and those warm audiences that you can retarget. Think of the long term game that is sustainable.


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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Sustainable Photography
128. Unlocking the Power of Facebook Ads for Photographers with Elana Schutte.

hi, i'm ingvild

This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.

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