124. Why Every Photographer Needs an Email List with Kay Peacey

In the vast and ever-evolving world of photography, staying connected with your audience and clientele can be as challenging as capturing the perfect shot. However, there’s a powerful tool that can make all the difference: email marketing. With the wise insights of email marketing expert Kay from Slick Business, let’s dive into why and how every photographer should harness the power of an email list.

It’s More Than Just an Email List

Many photographers might wonder what an email list can do for them, especially if their business model mostly revolves around one-off events like weddings or portraits. The truth is, an email list isn’t just a list; it’s a direct line to your audience. Kay points out that no matter what your specialty is in photography, the human connection you establish with your clients and followers is irreplaceable. By keeping in touch, you stay on top of their minds, and when they or someone they know needs a photographer, you’re the first person they think of.

Overcoming the Fear of Starting

Kay admits that the biggest hurdle for many, including herself, is just getting started. Sending out that first email can be daunting. The fear of being judged or not saying the right thing can be paralyzing. However, Kay emphasizes the importance of getting over yourself and sending that email. It’s a learning process, and with each email you send, it gets easier. Remember, your email list wants to hear from you. They’ve signed up for your insights, stories, and expertise. You already have an audience eager to listen.

What to Talk About?

If you’re worried about not having anything interesting to say, you’re not alone. Kay reassures us that this concern is common but unfounded. Your life, your photography projects, and the things you’re passionate about are all interesting to your audience. Approach your emails like a casual conversation. Share a ‘behind-the-scenes’ look at your latest photoshoot, talk about a photography technique you love, or share a story about a memorable experience you had while working. The key is to be genuine and relatable.

The Technical Side of Email Marketing

Yes, setting up and maintaining an email list requires some technical effort. You’ll need to choose an email marketing platform that fits your needs and budget. While there are free options out there, Kay warns against their limitations and encourages investing in a platform that will grow with your business. Also, mindful of GDPR and other privacy regulations is crucial. However, Kay points out that small businesses shouldn’t be paralyzed by the fear of non-compliance. As long as you’re not spamming people and adhering to basic email etiquette, you’re likely on the safe side.

Making Emails Unmissably Yours

One of Kay’s top tips is to make your emails interesting. Forget robotic templates or AI-generated content. Your emails should feel like they’re coming from you. Add personality, humor, and warmth. This human touch is what will make your emails stand out in a crowded inbox and build a stronger connection with your subscribers.

Start Small, Think Big

Whether you’ve been in the photography business for years or are just starting, an email list can be a game changer. It allows you to build relationships, share your work, and grow your business on your terms. Kay reminds us that every successful photographer started somewhere, and sometimes, all it takes is the courage to send that first email.

Wrapping Up

In conclusion, don’t underestimate the power of an email list. It’s not just a marketing tool; it’s a bridge to deeper, more meaningful connections with the people who matter most to your business. Start your email list, get to know your audience, and let them get to know you. You might be surprised at just how impactful those connections can be.

What Kay wants you to know

Every business can (and should) have an email list to whom they send emails regularly.


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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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124. Why Every Photographer Needs an Email List with Kay Peacey

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This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.

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