113. How to get started on Creating an Effective Photography Website

Having a great website is crucial for attracting clients and growing your business. In this episode, you’ll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one.

Learn the 7 pieces of a sustainable business

Episode 53

Knowing Your Target Audience

First things first, before diving into the design and aesthetics, it’s essential to prepare and organize your thoughts. Knowing yourself as a photographer and understanding your ideal client is key. Take some time to consider what your clients care about and what resonates with them. This will help you create copy and content that truly connects with your target audience.

Geography Matters

Remember, people are often looking for photographers in specific locations. So, it’s important to mention where you are located and the areas you serve. This will make your website more relevant for search engines and increase your visibility to potential clients.

The Power of Words

Now, let’s talk about the importance of written content on your website. While photographs are undoubtedly crucial, the words you use to describe your services and showcase your portfolio play a significant role. Don’t underestimate the power of compelling copy. Take the time to figure out what you want to say and how to say it. Avoid generic language and consider what sets you apart from other photographers.

Selecting the Right Photos

When it comes to choosing photos for your website, select your best work and make sure they truly represent your style and the type of photography you want to be known for. You don’t need to include every image you’ve ever taken, just a selection that captures the essence of your work.

Testimonials and Credentials

Testimonials and credentials from previous clients or publications are another way to build trust and credibility. If you’ve been featured on any platforms or have received positive feedback, be sure to showcase it on your website.

Branding for a Strong Online Presence

Branding is essential for creating a cohesive and memorable online presence. If you don’t have a clear branding profile, now is the time to develop one. Consider working with a professional who can help you define your brand’s look and feel, including color palettes and fonts that align with your style.

Enhancing User Experience

As you work on your website, don’t forget about the user experience. Make it easy for visitors to navigate through your site and find the information they need. Add clear calls-to-action, buttons, and links to guide them through the site. A simple and intuitive website layout will enhance the overall user experience and increase the chances of conversions.

Choosing the Right Website Platform

Now, let’s talk about website platforms. While there are many options out there, I highly recommend WordPress for its flexibility and customization capabilities. With numerous builders available, you can find one that suits your preferences and design goals. Additionally, having a fast and mobile-friendly website is crucial in today’s digital landscape, as more people access websites through their mobile devices.

Find Your Unique Style

Lastly, let’s touch on inspiration. While it’s natural to look at other websites for ideas, ensure that your site stands out and reflects your unique style. Take note of what you love about other photographers’ websites and incorporate elements you love in a way that feels authentic to you.


Remember, your photography website can be more than just a portfolio. It can serve as a powerful marketing tool if you optimize it for search engines and create content that resonates with your audience. By investing time and effort into your website, you can attract more inquiries and grow your photography business.

Want more?

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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113. How to get started on Creating an Effective Photography Website

hi, i'm ingvild

This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.

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