102. Achieving Success in Photography: A mentor call with fine art photographer Stine Bachmann
Photography, like many creative professions, comes with its own set of challenges and uncertainties. Whether you’re a seasoned photographer or just starting your photography business, you’ve likely come across questions about pricing, branding, and connecting with your dream clients. Listen in on this mentor call with photographer Stine Bachmann as we talk about how to overcome these challenges.
Stine Bachmann is a fine art photographer from Norway. She photographs families, newborns and pets in her studio.
Imposter Syndrome and Self-Critique
Many photographers have experienced moments of self-doubt and questioned the quality of their work. It’s common to be overly critical of your images, especially when clients are paying for your services. Overcoming imposter syndrome requires self-awareness and a shift in perspective. Recognize your achievements and believe in the value you provide as a photographer.
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Pricing Your Photography Services
Setting the right prices for your photography services can be a daunting task. Make sure to price your work in a way that reflects its value. When clients are willing to pay more, they tend to trust their photographer and become less critical. Communicate the value of your work and let clients decide if they want to invest in it. Remember: higher prices often lead to less criticism and more trust from clients.
Identifying Your Dream Clients
Understanding your ideal clients is essential for any photographer. Start by thinking about who your dream clients are and what makes your photography a high-end experience for them. This involves reaching out to your network and potential clients, listening to their expectations, and connecting with their values. By knowing your clients’ preferences, you can create a brand that resonates with them.
Creating a Strong Brand
Your brand should convey who you are as a photographer and what clients can expect from you. Investing in professional branding can help you communicate your identity clearly and attract the right clients. Your brand extends beyond just your logo and colors; it encompasses how you interact with clients and the overall experience you provide.
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Making Your Website Shine
Your website is often the first point of contact for potential clients. If your website doesn’t effectively communicate your brand and the experience you offer, it can deter potential clients. Once you’ve defined your brand, focus on creating a website that reflects it. A clear, informative, and visually appealing website can significantly impact your business’s success.
Communicating Clearly on Instagram
Social media, particularly Instagram, plays a significant role in reaching potential clients. Use Instagram as a tool to speak directly to your ideal clients. Make sure your Instagram profile clearly shows who you are as a photographer and who you serve. Create a clear message that resonates with your dream clients, and learn to use your words effectively to attract them.
Asking for Client Feedback
Don’t hesitate to ask for feedback from your clients. Reaching out to them after a photo session can provide valuable insights. Understand their experiences, needs, and what they value in your photography services. Use this feedback to tailor your marketing efforts and enhance your client relationships.
Effective Follow-Up
Many photographers experience clients who inquire but never respond AKA ghosting. Implementing a systematic follow-up process can re-engage potential clients and convert inquiries into bookings. Send short, informative messages at intervals, providing value and gently reminding potential clients about your services.
Handling Pricing Questions
When potential clients inquire about your pricing, it’s an opportunity to educate them. Instead of seeing it as a negative, consider explaining your pricing structure step by step. Make it clear and straightforward, breaking down your services and fees. Providing clarity can reduce uncertainty and help potential clients understand your value.
Connect with Stine
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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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This podcast is all about education and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
